Growing up, my father was probably the epitome of a brand-loyal customer…but only when it came to automobiles. I won’t mention brands in particular, but once he purchased one vehicle from this company (and ran that car forever) he would go out of his way to buy that brand again.
I’m sure most of you had parents that were the same way. And to an extent, I am brand loyal as well in certain aspects of my life. I am loyal to the camera brand I use, but that doesn’t mean I won’t take a gander at what the others have to offer. I am also loyal to a certain piece of computer equipment that I will buy without regard to price…because I trust that equipment.
I got to thinking about brand loyalty among the generations while reviewing a poll being conducted by Farm Industry News. They’re asking for the “younger” farmers to answer the poll, but it’s still a relevant question to farmers of all ages.
For ag equipment and supplier companies, competition among the various brands is as fierce as ever. To be honest, to survive today any company doesn’t want to release a bad product. And with the myriad of options available, and “new and improved” stamped on everything, the brand-loyal customer is starting to blend the paints.
So how brand loyal are you? And what makes you stay loyal to a brand? Or what can make you lose faith in a brand?